Top Things To Do in Matsumoto

Planning a trip to Japan and wondering about the best things to do in Matsumoto in 2025? This charming city, nestled in the heart of the Japanese Alps, offers a unique blend of historical intrigue and stunning natural beauty. In 2025, Matsumoto continues to be a top destination for travelers seeking an authentic Japanese experience, offering everything from exploring iconic landmarks to enjoying immersive cultural events.

Our comprehensive guide is designed to help you discover the very best of Matsumoto. Begin your adventure by exploring unforgettable Matsumoto Experiences and gear up for thrilling Matsumoto Adventures. Immerse yourself in the city’s vibrant heritage by discovering Matsumoto Culture and marvel at the must-see Matsumoto Landmarks.

While Matsumoto may be a smaller city, you can still unwind and enjoy Matsumoto Nightlife. Stay updated with the city’s vibrant calendar by checking out upcoming Matsumoto Events and get a glimpse of the city’s must-see attractions and hidden gems through our Matsumoto Highlights.

To help you plan your journey efficiently, explore engaging Matsumoto Activities, craft your perfect itinerary with our detailed Matsumoto Itinerary, and explore all the must-visit sites via Matsumoto Attractions. Get ready to discover the charm of Matsumoto and create memories that will last a lifetime.

1. Matsumoto Castle – Explore the Crow Castle

What is it? Matsumoto Castle, also known as the “Crow Castle” due to its black exterior, is one of Japan’s most complete and beautiful original castles. It features a unique combination of a main keep and a secondary keep, all surrounded by moats and fortified walls. This iconic landmark offers visitors a glimpse into Japan’s feudal past. To see more about Matsumoto’s landmarks, visit our site.

Don’t miss: Be sure to explore the castle’s interior, which houses a museum showcasing artifacts and exhibits related to the castle’s history. From the top floor, you’ll also be able to enjoy panoramic views of Matsumoto city and the surrounding mountains. Don’t miss the opportunity to walk around the outer moat for different perspectives of the castle. In fact, strolling through the castle grounds is one of the best things to do in Matsumoto.

Travel Tip: Consider visiting early in the morning to avoid the crowds and enjoy a more peaceful experience.

2. Nakamachi Street – Stroll Through Historic Merchant District

What is it? Nakamachi Street is a beautifully preserved merchant district characterized by its distinctive black and white Namako-壁 (sea cucumber wall) buildings. These uniquely patterned walls once belonged to wealthy merchants and now house craft shops, cafes, and galleries. It’s a pedestrian-friendly street that offers a glimpse into Matsumoto‘s rich commercial past. Exploring Nakamachi is certainly one of the top things to do in Matsumoto.

Why go? To immerse yourself in the atmosphere of old Japan and to discover unique local crafts. Moreover, the street is perfect for leisurely strolls, photography, and souvenir shopping. The traditional architecture creates a picturesque backdrop, making it a delightful place to spend an afternoon. You can also experience Matsumoto culture firsthand by trying local sweets or participating in a craft workshop. Nakamachi Street provides a peaceful contrast to the bustling city, offering a serene escape into history.

Don’t miss: Take your time to explore the individual shops, each with its own charm and specialties. Be sure to look for the intricate details of the Namako walls.

Insider tip: Visit during the warmer months to fully enjoy the outdoor seating at cafes and to see the street adorned with seasonal decorations.

Finally, don’t forget your camera! The street is incredibly photogenic, offering countless opportunities to capture stunning images.

3. Visit the Matsumoto Sake Brewery – Taste Local Brews

What is it? The Matsumoto Sake Brewery is a celebrated establishment where you can immerse yourself in the art of sake production. Discover the meticulous processes involved, from rice polishing to fermentation. It’s a fantastic opportunity to understand why Matsumoto is renowned for its sake. You can also find great things to do in Matsumoto through local tours.

Why go? A visit to the Matsumoto Sake Brewery offers a sensory experience. Sample a variety of locally brewed sakes, each with its unique flavor profile. The knowledgeable staff provides insights into the different types of sake and the best ways to appreciate them. Consider it a delightful journey into Japanese culture. Furthermore, explore other cultural experiences available in Matsumoto.

Don’t miss: Be sure to try the brewery’s signature sake, often made with locally sourced rice and pristine mountain water.

Expert tip: Pair your sake tasting with some traditional Japanese snacks for an enhanced experience.

Before you leave, browse the brewery shop for exclusive sake and related products that you won’t find anywhere else. It is worth visiting to savor authentic Japanese flavors and things to do in Matsumoto! After your brewery visit, you might want to explore other Matsumoto activities.

4. Try Shinshu Soba – Local Noodle Dish

What is it? Shinshu Soba is a regional variety of soba noodles, a staple in Japanese cuisine, particularly famous in the Nagano Prefecture where Matsumoto is located. Made from buckwheat flour, these noodles are known for their distinctive flavor, texture, and nutritional benefits. The cool climate and pristine waters of the region contribute to the high quality of buckwheat used. Trying Shinshu Soba is, therefore, a must for anyone exploring the things to do in Matsumoto.

Why go? Experiencing Shinshu Soba is more than just a meal; it’s a cultural immersion. The noodles are typically served cold with a dipping sauce (tsuyu) or hot in a broth, allowing you to appreciate their delicate flavor. Additionally, many restaurants use locally sourced ingredients, ensuring a fresh and authentic culinary experience. Looking for more local experiences? Discover Matsumoto.

Don’t miss: Seek out restaurants that offer hand-cut (te-uchi) soba, as these often showcase the skill and dedication of the chefs. Also, consider visiting a soba-making workshop to learn the art of crafting these delicious noodles yourself. Finally, be sure to pair your soba with local sake for a truly unforgettable Nagano culinary adventure.

Insider tip: Some restaurants offer a complimentary serving of soba-yu, the water used to boil the noodles, which is rich in nutrients and makes a soothing post-meal drink.

5. Explore the Japan Ukiyo-e Museum – Admire Japanese Woodblock Prints

What is it? The Japan Ukiyo-e Museum is a treasure trove of Japanese woodblock prints, known as Ukiyo-e. It showcases a vast collection of these delicate and historically significant artworks, providing insight into the artistry and cultural context of the Edo period. Indeed, it stands as one of the world’s most important repositories of Ukiyo-e, offering a comprehensive look at this unique art form.

Why go? To immerse yourself in the beauty and intricacy of Ukiyo-e. The museum presents a curated selection of prints, displaying everything from classic landscapes to portraits of geishas and kabuki actors. Moreover, viewing these prints provides a window into the daily life, fashion, and entertainment of past centuries. It’s a fantastic opportunity to delve into Japanese culture and appreciate the skill of the artists. For those interested in historical landmarks, also consider exploring Matsumoto’s other iconic sites.

Don’t miss: Look out for famous works by masters like Hokusai and Hiroshige, whose prints profoundly influenced Western art. Be sure to check the museum’s schedule for special exhibitions and guided tours to enhance your visit.

Insider tip: Take your time to observe the fine details and appreciate the stories behind each print.

Exploring this museum is definitely one of the top activities in Matsumoto.

6. Hike in Kamikochi – Breathtaking Alpine Scenery

What is it? Kamikochi is a stunning alpine valley in the Northern Japan Alps, renowned for its pristine natural beauty. As a part of the Chubu Sangaku National Park, it offers some of the most spectacular hiking trails in Japan. It is a must-visit for nature lovers and outdoor enthusiasts seeking unforgettable things to do in Matsumoto.

Why go? The breathtaking scenery is the main draw, with towering mountains, crystal-clear rivers, and lush forests creating a picturesque landscape. Hiking in Kamikochi allows you to immerse yourself in nature, away from the hustle and bustle of city life. Moreover, the area is home to diverse flora and fauna, making it a paradise for photographers and nature enthusiasts. Before planning your hikes, you may wish to check Matsumoto adventures for useful insights and tips.

Don’t miss: While in Kamikochi, be sure to visit the iconic Kappa Bridge, which offers stunning views of the surrounding mountains. The Taisho Pond, formed by a volcanic eruption, is another highlight. Consider taking a leisurely stroll along the Azusa River to fully appreciate the serene atmosphere. If you are looking for guided tours, several options are available that can enhance your experience.

Insider Tip: The hiking season in Kamikochi is from mid-April to mid-November, so plan your visit accordingly.

7. Stroll Through Narai-juku – Explore Historic Post Town

What is it? Narai-juku is a beautifully preserved post town along the historic Nakasendo Trail, once a crucial route connecting Kyoto and Edo (now Tokyo). As you wander through Narai-juku, you’ll feel transported back to the Edo period. This charming town boasts traditional wooden buildings, inns, and shops that have been carefully maintained, offering a glimpse into Japan’s rich past. It’s one of the best-preserved post towns in Japan. You can discover more about cultural experiences in Matsumoto here.

Why go? Visiting Narai-juku offers a unique opportunity to experience the atmosphere of a bygone era. The town is filled with craft shops, selling local goods and souvenirs, as well as traditional restaurants serving regional specialties. The meticulously preserved architecture makes it an ideal spot for photographers and history enthusiasts alike. Moreover, its location along the Nakasendo Trail makes it a perfect starting point for a hike. To plan your trip, check out our Matsumoto itinerary for useful travel tips.

Don’t miss: While exploring Narai-juku, don’t miss the Narai Historical Museum, which showcases artifacts and exhibits related to the town’s history. Also, be sure to try local snacks such as oyaki (stuffed buns) and sample regional sake. Walking the entire length of the town and venturing onto a small portion of the Nakasendo Trail is highly recommended.

Insider tip: Visit during off-peak hours to avoid crowds and fully immerse yourself in the tranquil atmosphere.

Additionally, consider exploring other Matsumoto attractions here to maximize your adventure.

8. Matsumoto City Museum of Art – Discover Local Artists

What is it? The Matsumoto City Museum of Art is a cultural institution dedicated to showcasing the works of artists with connections to Matsumoto. It features a diverse collection, including paintings, sculptures, and crafts. The museum emphasizes both established and emerging talents, providing a platform for local artistic expression. Its exhibits reflect the region’s unique cultural identity and artistic heritage. For more cultural experiences, check out Matsumoto culture.

Why go? To immerse yourself in the local art scene and appreciate the creative spirit of Matsumoto. The museum offers a chance to view works that capture the essence of the region. It’s an enriching experience for art enthusiasts and those curious about local culture. Furthermore, the museum frequently hosts special exhibitions and events, making each visit a unique experience. Also, don’t forget to check out other Matsumoto attractions.

Don’t miss: Be sure to explore the museum’s permanent collection, which features notable works by renowned local artists. Check the museum’s calendar for temporary exhibitions and special events that may coincide with your visit. Take your time to appreciate the details and stories behind each piece of art. You can plan your trip with a Matsumoto itinerary.

9. Agata no Mori Park – Relax in Nature

What is it? Agata no Mori Park is a serene and spacious park located in Matsumoto, offering a peaceful retreat from the bustling city life. It’s a favorite spot for locals and tourists alike, featuring lush greenery, walking paths, and historical buildings. The park is particularly beautiful during the cherry blossom season, transforming into a pink paradise.

Why go? Agata no Mori Park provides a perfect setting for relaxation and recreation. You can take a leisurely stroll along the tree-lined paths, have a picnic with family and friends, or simply unwind while enjoying the natural surroundings. Moreover, the park houses several historical buildings, including the former Matsumoto High School, which add a touch of history and culture to your visit. For those seeking more adventures, consider checking out Matsumoto Adventures after your relaxing visit to the park.

Don’t miss: Be sure to explore the historical buildings within the park, which offer a glimpse into Matsumoto’s past. Also, if you are visiting during spring, the cherry blossoms are an absolute must-see!

Insider tip: Visit early in the morning to avoid crowds and enjoy a tranquil experience.

In addition, don’t forget to bring a blanket and some snacks for a delightful picnic in this beautiful park. Find more things to do in Matsumoto to maximize your trip.

10. Explore Yohashira Shrine – Learn Local History

What is it? Yohashira Shrine is a significant Shinto shrine in Matsumoto, revered for its unique enshrinement of four deities, each answering prayers related to different aspects of life. These include success in business, academic achievement, fulfillment in love, and overall well-being. This makes it a popular destination for locals and tourists alike, seeking blessings in various endeavors. For more insights into Matsumoto’s cultural landmarks, consider exploring local landmarks.

Why go? Visiting Yohashira Shrine offers more than just a glimpse into Shinto religious practices; it’s an immersive experience into the spiritual heart of Matsumoto. Furthermore, the serene atmosphere provides a peaceful escape from the bustling city life. Experiencing local shrines is one of the best things to do in Matsumoto. Whether you’re interested in history, culture, or simply seeking good fortune, Yohashira Shrine provides a meaningful experience. You can learn about other cultural experiences on our culture page.

Don’t miss: Be sure to explore the shrine’s grounds, paying attention to the intricate details of the architecture and the various smaller shrines dedicated to specific purposes. Participating in a traditional cleansing ritual or purchasing an Omamori (amulet) for good luck can be a memorable part of your visit.

Travel Tip: Visit during a local festival to witness vibrant celebrations and gain a deeper understanding of the shrine’s importance in the community.

Matsumoto offers a wealth of experiences, blending history, culture, and natural beauty. From exploring the iconic Matsumoto Castle to hiking in the breathtaking Japanese Alps, there’s something for every traveler. Start planning your unforgettable Matsumoto adventure in 2025 today!